YouTube Channel and Trend Analysis for TurnDownForWalt

TurnDownForWalt, an esports channel focused on stories from the Smash Bros. scene, was experiencing a decline in viewership. To address this, we conducted a comprehensive analysis of the channel’s past performance and identified current trends in the esports content space. This allowed us to refine the channel’s content strategy to target more consistent viewership.

Additionally, we revamped the channel's branding by shifting to illustrated thumbnails and incorporating in-game assets. As a result, the channel's monthly views skyrocketed from 200,000 to 2 million in just two months.